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Secret Creamery

Annual Flavor Calendar & Launch Planner — Ice Cream & Frozen Dessert Brands

Annual Flavor Calendar & Launch Planner — Ice Cream & Frozen Dessert Brands

$19.00
$19.00
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Stop winging your flavor launches.

If you're running an artisan ice cream brand, scoop shop, or frozen dessert business, you already know the chaos: a great seasonal flavor idea hits in August, and somehow you're scrambling for packaging, ingredients, and social content three days before launch. This planner fixes that.

The Annual Flavor Calendar & Launch Planner is a ready-to-use Excel workbook built specifically for ice cream and frozen dessert makers. It gives you a bird's-eye view of your entire year — seasonal drops, limited releases, holiday specials, and core line refreshes — with every operational deadline mapped out in one place.

What's inside:

  • Annual Calendar Overview — A full 12-month grid showing every flavor's status at a glance: Launch, Active, Prep, Announce, and more
  • Launch Detail Tracker — One row per flavor drop with launch date, type, status, and notes
  • Ingredient Lead Time Tracker — Know exactly when to order so you're never short on mango puree the week of your summer drop
  • Social Media Launch Calendar — Plan teasers, announcements, and launch-day posts across Instagram, TikTok, and email with caption and visual status tracking
  • Packaging & Print Deadline Tracker — Map your design-to-delivery pipeline so print files land on time, every time
  • At-a-Glance Dashboard — A summary view of your full launch year with status indicators across every stream

Who this is for:

This workbook was built for small and mid-size frozen dessert businesses that are growing fast but don't have a full marketing or ops team behind them. If you've been managing your launch calendar in a notes app, a generic planner, or your head — this is the upgrade.

Works for pint brands, scoop shops, novelty producers, farmers market regulars, and wholesale-focused CPG brands alike.

Instant download. No subscription. No fluff.

Open it in Microsoft Excel or Google Sheets, drop in your flavors, and you're planned for the year.

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Learn a little about Secret Creamery

We are Vegas Ice Cream

Vegas is home to so many. Each of us has a story, and our story is told through ice cream. From the locally sourced Nevada milk, to supporting local bakeries, printing companies, and more, Secret Creamery embodies what it means to be Vegas Born.

We bring that all to life with unique flavors, small-batch artisan quality, and a dedication to making the best ice cream we can.

High Quality Ingredients

Our committment to quality runs deep and is part of what we founded the company on.

We use only the highest quality ingredients, including our fruit flavors. We use a pasteurized fruit puree, not just a "flavoring." Our cheese flavors use imported cheeses, like our soft goat chevre for our Blueberry Goat Cheese flavor.

Taking Ice Cream Home

One of the hallmarks of our ice cream is not adding in additional stablizers, but that does pose a SLIGHT problem. Our ice cream tends to melt quickly.

We do ask if you want to enjoy our ice cream in the comfort of your own home, please bring insulated containers with ice bricks. We do some times have ice bricks we provide at no charge, but those are on a limited basis.

Small batches, everytime

Theres two main ways to make ice cream, either in a batch freezer, or a continuious line freezer.

While we love to nerd out about ice cream science, we use the batch freezing method. It allows us to have much better granular control over the content of the ice cream, and is generally regarded as the gold standard in ice cream manufacturing.