Get ready to make your ice cream shop the talk of the town this month with our expertly crafted social media posts! We've designed a month's worth of engaging, mouth-watering content that will capture your audience's attention and keep them coming back for more. From showcasing your best-selling flavors to running fun polls and promotions, this guide is filled with creative ideas that will bring more customers to your shop. Want to access the full calendar of posts and strategies? Download our Ultimate Social Media Guide for Ice Cream Shops for FREE and start growing your brand today!
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JANUARY
January 1: New Year, New Flavors
- Post Idea: Announce the new flavor of the month to kick off the year.
- Caption: "New Year, new scoops! 🎉 Say hello to our flavor of the month: [Flavor Name]. It's creamy, dreamy, and ready to scoop up in 2024! 🍦 #NewYearNewScoops"
- Hashtags: #FlavorOfTheMonth #NewYearNewFlavor #IceCreamLovers #2024Scoops
January 2: Behind the Scenes - Making the New Flavor
- Post Idea: Show the process of creating your new flavor with a video or series of photos.
- Caption: "Ever wonder how your favorite ice cream is made? 🍨 Here's a sneak peek behind the scenes at how we crafted our January flavor, [Flavor Name]. #IceCreamMagic"
- Hashtags: #BehindTheScenes #IceCreamMaking #FlavorCreation #SweetJourney
January 3: Poll - What's Your Favorite Flavor?
- Post Idea: Create an Instagram/Facebook poll asking followers to vote on their favorite flavor.
- Caption: "🍦 Scoop Poll! What's your go-to flavor: Chocolate or Vanilla? Cast your vote and let’s see which flavor reigns supreme! #FlavorFaceOff"
- Hashtags: #PollTime #VoteYourScoop #IceCreamFavorites #TeamChocolate #TeamVanilla
January 4: Day in the Life of an Ice Cream Shop
- Post Idea: Share a fun "Day in the Life" post showing what a typical day looks like in your shop.
- Caption: "From opening the shop to scooping your favorites, here's what a day in our ice cream world looks like. 🍨💕 #DayInTheLife #ScoopDreams"
- Hashtags: #IceCreamShopLife #BehindTheCounter #ScoopLife #IceCreamDiaries
January 5: Customer Shoutout
- Post Idea: Feature a loyal customer or a fun customer moment from the day.
- Caption: "Big shoutout to our customer of the day, [Customer Name], for always coming in with a smile and grabbing their favorite scoop! 🍦👋 #CustomerLove #ThankYouForScoopingWithUs"
- Hashtags: #CustomerAppreciation #LoyalScooper #SweetCustomers #ScoopLove
January 6: National Bean Day – Coffee Flavor Promo
- Post Idea: Tie into National Bean Day by promoting your coffee-flavored ice cream.
- Caption: "Happy National Bean Day! ☕ Celebrate with a scoop of our rich and creamy Coffee Ice Cream, made with real coffee beans. Perfect for a little caffeine kick! #CoffeeLovers #BeanDayScoop"
- Hashtags: #NationalBeanDay #CoffeeIceCream #CaffeineFix #ScoopOfTheDay
January 7: DIY Ice Cream Sundae Bar
- Post Idea: Showcase how customers can create their own sundae using your toppings.
- Caption: "🍨 Build your perfect sundae with all the toppings! From sprinkles to hot fudge, we've got everything to make your sweet dreams come true. How do you top your sundae? #DIYDelight"
- Hashtags: #SundaeFunday #DIYIceCream #BuildYourOwnSundae #IceCreamCreations
January 8: Meet the Team
- Post Idea: Introduce one of your employees or team members with a fun fact about them.
- Caption: "Meet [Employee Name], our expert scooper! 🎉 Fun fact: [Insert Fun Fact]. Next time you’re in, be sure to say hi! #MeetTheTeam #ScoopSquad"
- Hashtags: #TeamSpotlight #BehindTheCounter #IceCreamSquad #OurScoopCrew
January 9: How It’s Made – Waffle Cones Edition
- Post Idea: Show the process of making your waffle cones.
- Caption: "The secret to the perfect ice cream cone? Freshly made waffle cones, baked right here! 🍦 Watch how we make these golden delights that hold your favorite scoops. #WaffleConeLove"
- Hashtags: #WaffleCone #HandMade #ConePerfection #CrispyDelights
January 10: Throwback Flavor Highlight
- Post Idea: Highlight a flavor from a past season or month.
- Caption: "Who remembers our limited-time [Flavor Name]? 🍦 Flashback to this fan-favorite – should we bring it back for 2024? #FlavorThrowback"
- Hashtags: #ThrowbackFlavor #BringItBack #IceCreamMemories #FanFavoriteFlavor
January 11: Poll – Best Sundae Combo
- Post Idea: Create another poll or quiz, this time asking followers to choose between two sundae combinations.
- Caption: "Which sundae would you choose? Chocolate fudge + marshmallows OR caramel + pecans? Vote now and let the battle begin! 🍫🍦 #SundaeShowdown"
- Hashtags: #SundaeBattle #ScoopChoices #PollTime #SundaeWars
January 12: New Year, Healthier You - Dairy-Free Options
- Post Idea: Promote your dairy-free or low-sugar ice cream options for customers with New Year’s resolutions.
- Caption: "Looking for a sweet treat that fits your New Year’s resolution? Try our dairy-free and low-sugar options! 🥥🍓 Guilt-free scoops, same delicious taste! #NewYearNewYou #DairyFreeDelights"
- Hashtags: #HealthyScoops #DairyFreeOptions #SugarFreeTreats #GuiltFreeScoop
January 13: Fun Fact Friday – Ice Cream History
- Post Idea: Share an interesting fact about the history of ice cream.
- Caption: "Did you know ice cream dates back to 200 B.C., when people in China mixed milk with rice and snow? 🍦 #FunFactFriday #IceCreamHistory"
- Hashtags: #IceCreamFacts #FunFactFriday #ScoopKnowledge #SweetHistory
January 14: Weekend Scoop Special
- Post Idea: Promote a weekend special or discount on certain flavors or toppings.
- Caption: "Weekend special alert! 🌟 Get 2 scoops for the price of 1 this weekend only – perfect for trying out that flavor you’ve been eyeing. #WeekendTreats #ScoopSpecial"
- Hashtags: #WeekendSpecial #TwoScoopDeal #IceCreamSale #TreatYourself
January 15: National Hat Day – Employees in Hats
- Post Idea: Celebrate National Hat Day by showing your employees wearing funny or creative hats.
- Caption: "Happy National Hat Day! 🎩🍦Our team is scooping in style today. Which hat is your favorite? #NationalHatDay #ScoopInStyle"
- Hashtags: #HatDayFun #CreativeScoopers #ScoopingWithStyle #HatDayVibes
January 16: Ice Cream Topping Showdown
- Post Idea: Have followers vote on their favorite topping in a fun competition.
- Caption: "The ultimate topping showdown is here! 🍒🍫 Do you go classic with sprinkles or decadent with chocolate chips? Vote below! #ToppingWars"
- Hashtags: #ToppingBattle #SweetChoices #IceCreamToppings #VoteYourFavorite
January 17: Staff Favorite Flavor
- Post Idea: Feature a staff member’s favorite ice cream flavor and why they love it.
- Caption: "Our scooper [Employee Name] can't get enough of [Flavor Name]! 🍨 What's your go-to scoop? #StaffPick #FavoriteFlavor"
- Hashtags: #ScoopOfTheDay #StaffFavorites #IceCreamLove #ScoopersChoice
January 18: Customer Creation – Feature a Sundae Creation
- Post Idea: Highlight a unique sundae or flavor combo created by a customer.
- Caption: "Check out this creative sundae by [Customer Name]! 🍓🥜 They topped their vanilla scoop with strawberries and peanuts – what a combo! What would you add to yours? #CustomerCreation"
- Hashtags: #SundaeIdeas #IceCreamInspo #CreateYourOwn #IceCreamArt
January 19: National Popcorn Day – Ice Cream & Popcorn Combo
- Post Idea: Promote a special sundae that combines ice cream with popcorn for National Popcorn Day.
- Caption: "Sweet meets salty for National Popcorn Day! 🍿🍦 Try our special Popcorn Sundae, only available today. #PopcornDaySundae"
- Hashtags: #NationalPopcornDay #SweetAndSalty #PopcornAndIceCream #OneDayOnly
January 20: New Menu Item Teaser
- Post Idea: Tease an upcoming flavor or menu item launching soon.
- Caption: "We’ve got something exciting coming soon! Can you guess what flavor we’re launching next? 👀🍦 Stay tuned for the big reveal! #NewFlavorTease"
- Hashtags: #ComingSoon #NewMenuItem #FlavorTease #GuessTheFlavor
January 21: Winter Wonderland Flavor Inspiration
- Post Idea: Promote a winter-inspired flavor, like peppermint or gingerbread.
- Caption: "Who says ice cream is only for summer? ❄️ Our Winter Wonderland flavor, with notes of peppermint and chocolate, is the perfect winter treat. #WinterScoop"
- Hashtags: #WinterFlavor #PeppermintDream #WinterWonderlandScoop #SeasonalScoop
January 22: Flavor Trivia Tuesday
- Post Idea: Post a fun trivia question about ice cream or a specific flavor.
- Caption: "Trivia Tuesday! 🧠🍦 Which country consumes the most ice cream per capita? A) USA B) New Zealand C) Italy? Answer below! #FlavorTrivia"
- Hashtags: #TriviaTuesday #IceCreamTrivia #FunFacts #GuessTheAnswer
January 23: Sundae Toppings Tutorial
- Post Idea: Post a video tutorial on how to create the perfect sundae using your toppings.
- Caption: "Watch and learn: here’s how to make the perfect sundae with our wide variety of toppings! 🍓🍫 What’s your go-to topping combo? #SundaePerfection"
- Hashtags: #SundaeTutorial #ToppingPerfection #IceCreamTips #DIYDessert
January 24: National Peanut Butter Day
- Post Idea: Promote a peanut butter-based ice cream or topping for National Peanut Butter Day.
- Caption: "Peanut butter lovers, this one’s for you! 🥜 Celebrate National Peanut Butter Day with a scoop of our creamy peanut butter ice cream. #PeanutButterDay"
- Hashtags: #NationalPeanutButterDay #PeanutButterLovers #NuttyForIceCream #ScoopOfTheDay
January 25: Ice Cream Tasting – Flavors of the Month Recap
- Post Idea: Share a recap of all flavors you’ve introduced this month and encourage a tasting session.
- Caption: "Missed out on some of our January flavors? 🍨 Come in for a tasting session and try them all before they’re gone! Which one has been your favorite so far? #FlavorRecap"
- Hashtags: #IceCreamTasting #FlavorsOfJanuary #TryThemAll #ScoopRecap
January 26: National Spouse Day – Ice Cream Date Ideas
- Post Idea: Share a sweet ice cream date idea for National Spouse Day.
- Caption: "Celebrate National Spouse Day with a sweet ice cream date! 🍦❤️ Treat your loved one to a double scoop of their favorite flavor today. #SpouseDayTreats"
- Hashtags: #NationalSpouseDay #IceCreamDate #SweetForYourSweet #LoveAndScoops
January 27: Customer Review Highlight
- Post Idea: Share a glowing review or testimonial from a customer.
- Caption: "We love hearing from our sweet customers! 🌟 Thank you [Customer Name] for this kind review. We’re so glad you loved your [Flavor Name]! #CustomerReviews"
- Hashtags: #CustomerLove #TestimonialTuesday #IceCreamReviews #SweetWords
January 28: Sundae Selfie Contest
- Post Idea: Encourage customers to post selfies with their sundaes for a chance to win a free scoop.
- Caption: "Show us your Sundae Selfie! 📸🍨 Post a pic with your sundae creation and tag us for a chance to win a free scoop! #SundaeSelfieContest"
- Hashtags: #SelfieContest #SundaeSelfie #ScoopContest #IceCreamFun
January 29: Staff Picks – Best Winter Flavors
- Post Idea: Feature your staff’s top winter flavor recommendations.
- Caption: "Our team is here to help you scoop the best winter flavors! ❄️ Here are their top picks for cozy, wintery scoops. What's yours? #StaffFavorites"
- Hashtags: #WinterScoop #StaffTopPicks #SeasonalFlavors #IceCreamGuide
January 30: National Croissant Day – Ice Cream Sandwich Special
- Post Idea: Celebrate National Croissant Day by featuring a special ice cream croissant sandwich.
- Caption: "Flaky, buttery croissant meets creamy ice cream for National Croissant Day! 🥐🍦 Try our limited-time Croissant Ice Cream Sandwich today. #CroissantDayDelight"
- Hashtags: #NationalCroissantDay #IceCreamSandwich #UniqueFlavors #FlakyAndCreamy
January 31: End of Month Wrap-Up – Most Popular Flavor
- Post Idea: Highlight the most popular flavor of the month and encourage people to try it if they haven’t.
- Caption: "January is almost over, and the results are in – our most popular flavor this month was [Flavor Name]! Have you tried it yet? 🍦 #FlavorOfTheMonth"
- Hashtags: #TopScoop #MostPopularFlavor #EndOfMonthRecap #JanuaryScoop