{"product_id":"digital-product-9","title":"Wholesale Pricing \u0026 Margin Calculator Workbook for Artisan Ice Cream Brands | COGS, Channel Margin \u0026 Trade Spend Template","description":"\u003ch4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eKnow your numbers before you name your price.\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIf you make ice cream and sell it wholesale, you've probably had this moment: a buyer asks for your price sheet, and you realize you're not actually sure your number holds up. Or worse — six months into a regional grocery placement, you discover your pints are losing money on every case shipped.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis 36-page Word document is the pricing system most artisan ice cream founders never get. It walks you through building your true cost of goods, calculating a wholesale price that survives the distributor and retailer cut, and tracking the trade spend that quietly erodes margin behind the scenes.\u003c\/p\u003e\n\u003ch4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eWhat's inside\u003c\/h4\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eA 6-section COGS builder\u003c\/strong\u003e that captures the costs founders consistently miss — yield loss, overrun variance, packaging components, labor loading, and allocated overhead\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eA wholesale price calculator\u003c\/strong\u003e with side-by-side worksheets for both DSD (Direct Store Delivery) and distributor scenarios\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eA channel margin model\u003c\/strong\u003e that shows what you actually keep across e-commerce, farmers market, foodservice, specialty grocer, regional grocery, and club channels\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eA three-scenario price floor analysis\u003c\/strong\u003e — optimistic, expected, and conservative — so you know what your pricing holds up to when ingredient costs rise or distributor margins shift\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eA multi-SKU comparison grid\u003c\/strong\u003e for evaluating which flavors carry your business and which ones drag your blended margin down\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eA per-account trade spend tracker\u003c\/strong\u003e that calculates your true net revenue after slotting, co-op, TPRs, demos, and deductions\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eA worked example\u003c\/strong\u003e — the fictional Clover \u0026amp; Cream Creamery — with every section filled in so you can see what realistic numbers look like before completing your own\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eBuilt specifically for artisan ice cream\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eGeneric pricing templates assume you're selling a shelf-stable product. This one knows the difference. It accounts for cold chain energy costs, hardening labor, overrun variance, and the specific deduction patterns of frozen-aisle retail. The benchmarks reference real margin ranges in the artisan ice cream category — not abstract CPG advice.\u003c\/p\u003e\n\u003ch4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eWho this is for\u003c\/h4\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003ePint and novelty bar makers preparing their first wholesale price sheet\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eBrands moving from farmers market into specialty grocery\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eFounders evaluating a regional grocery placement and trying to figure out if it pencils out\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eAnyone who suspects their current pricing was set by gut feel and never revisited\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eWhat you get\u003c\/h4\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e36-page Microsoft Word document (.docx) — fully editable, print-ready\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eColor-coded fillable fields (green for inputs, blue for calculated values, amber for results)\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eNotes boxes after every chapter for capturing assumptions\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eGlossary of 17 essential pricing and margin terms\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eCompatible with Word, Google Docs, and Pages\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eOne-time purchase. Instant download.\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis is a standalone digital product — no subscriptions, no consultant retainers. Pricing knowledge that has lived inside expensive consulting engagements is now a one-time purchase you can return to every quarter as your costs and channel mix evolve.\u003c\/p\u003e","brand":"Secret Creamery","offers":[{"title":"Default Title","offer_id":46366911201430,"sku":null,"price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/4452\/1622\/files\/AdobeStock_777886097_1_ebe0cf00-9150-4fdc-b72d-2690d7c8f251.jpg?v=1777583928","url":"https:\/\/secretcreamery.com\/products\/digital-product-9","provider":"Secret Creamery","version":"1.0","type":"link"}