{"product_id":"digital-product-10","title":"The Small Brand's Guide to Retail Deal Terms — Slotting Fees, SBT, Co-op Ads \u0026 More","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWalk into your next buyer meeting knowing exactly what you're agreeing to.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMost emerging CPG brands learn retail deal terms the hard way — after they've already signed. Slotting fees that weren't fully disclosed. Scan-based trading agreements that strangled cash flow. Co-op commitments that quietly ate their margin. Deductions they didn't know they could dispute.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis guide exists so that doesn't happen to you.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eThe Small Brand's Guide to Retail Deal Terms\u003c\/strong\u003e is a 33-page, ice cream and frozen dessert-specific field manual covering every major cost and commitment you'll encounter when selling into retail — from your first regional grocery chain to a national natural account.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat's inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSlotting Fees\u003c\/strong\u003e — fee range tables by channel type, what slotting doesn't cover, and 5 tested negotiation levers including the pilot proposal and performance-guarantee trade\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eScan-Based Trading\u003c\/strong\u003e — how SBT differs from a traditional PO, cash flow risks for small brands, key contract terms (shrink caps, audit rights, exit clauses), and when to walk away\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eCo-op Advertising\u003c\/strong\u003e — structure types with cost ranges, mandatory vs. optional programs, a seasonal promotional calendar, and how to negotiate annual caps and proof-of-performance clauses\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eVelocity Guarantees\u003c\/strong\u003e — UPSSW benchmarks by channel, the 90-day launch window playbook, and negotiation levers including seasonality carve-outs and cure periods\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eDeductions\u003c\/strong\u003e — the 8 most common deduction types, how to dispute them, and what to budget by channel\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eReading a Deal\u003c\/strong\u003e — full deal anatomy, a break-even formula, and deal structure benchmarks across 6 retail channels\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eNegotiation Strategy\u003c\/strong\u003e — your walk-away number, the buyer's perspective, and four proven tactics (pilot proposals, silence, proof milestones, logrolling)\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eDistributors\u003c\/strong\u003e — how they complicate retail deals and the key agreement terms to negotiate before signing\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eNegotiation Worksheet\u003c\/strong\u003e — 5 fillable sections including a built-in break-even calculator you can complete before any buyer meeting\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eGlossary\u003c\/strong\u003e — 24 defined terms, from ACV and SBT to deductions and planograms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWritten for artisan ice cream brands, scoop shop operators, and specialty frozen food companies navigating retail for the first time — or renegotiating terms they accepted too quickly the first time around.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eInstant download. No fluff. No consultant required.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Secret Creamery","offers":[{"title":"Default Title","offer_id":46366914478230,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/4452\/1622\/files\/AdobeStock_777886097_1_1b6be11f-674a-4674-86c0-b84c48fc4563.jpg?v=1777583914","url":"https:\/\/secretcreamery.com\/products\/digital-product-10","provider":"Secret Creamery","version":"1.0","type":"link"}